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Philip Morris unveils new segment structure and metrics
Philip Morris International (PM) has reorganized its reporting structure from four geographic segments into three new units: International Smoke-Free, International Combustibles, and U.S. This change, effective January 1, 2026, aims to provide clearer insights into its smoke-free and U.S. business performance. The company also introduced a new profitability metric, Operating Companies Income, and recast historical data to align with the new structure without altering past consolidated results, indicating a strategic shift towards its smoke-free strategy.