This wave of AI entrepreneurship is surging forward, inevitably evoking memories of the "mass entrepreneurship, universal innovation" movement from a decade ago. Yet one wonders how many of these new pioneers who constantly proclaim their mission to change the world with AI have a clear-eyed understanding of the rigors and brutality of entrepreneurship, or whether they simply view it as something cool—like checking off a celebrity concert on a bucket list—a trendy lifestyle choice to showcase their individuality.