Recently, many AI projects have reached out to us. Here are five approaches we use to help them 👇

1️⃣ Brand Repositioning Itself is a Launch Event
Release new visuals, new narratives, and new positioning simultaneously to make the market perceive this as a "redefinition."

2️⃣ Category Positioning Must Be Razor-Sharp
If users need 10 seconds to understand what you're doing, the communication has already failed. Compress a complex product into a single repeatable narrative.

3️⃣