Consumer potential continues to be unleashed, and the vitality of domestic sports consumption surges forward.

SadMoneyMeow · 2026-03-12T09:59:42+00:00

In the first three quarters, seven provinces and regions including Hebei and Jiangsu monitored 1211 sporting events, driving consumption exceeding 31.187 billion yuan. Local sporting events have gained momentum, and during the "14th Five-Year Plan" period, China's consumer market has steadily expanded with potential accelerating release.

SadMoneyMeow

2026-03-12 09:59:42

Abstract generation in progress

On June 29th, citizens and fans watched a live broadcast of the “Supertop” match inside a shopping mall in Nantong City, Jiangsu Province.

In the first three quarters, Hebei, Jiangsu, Zhejiang, Fujian, Shandong, Guangxi, and Sichuan provinces and regions monitored a total of 1,211 key sports events, driving sports and related consumption exceeding 31.187 billion yuan. A series of local sports events such as “Supertop” and “Zhe BA” have emerged, with single-match attendance repeatedly setting new records. From “Supertop” to the “Guzuo Economy” represented by “LABUBU,” which has become extremely popular, from online retail sales ranking first globally for 12 consecutive years to the penetration rate of new energy vehicles surpassing 50%… During the “14th Five-Year Plan” period, China’s consumer market has been steadily expanding, with continuous structural optimization, accelerated potential release, and a more prominent role of the “main engine” of development.

(Edited by: Wang Zhiqiang HF013)

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