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Gate Square New & Returning Creator Rewards are ongoing!
Your ideas may be more valuable than you think!
Make your first post or come back post to share a $20,000 monthly prize pool!
Post with #MyFirstPostOnSquare to receive a $50 Position Voucher each
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2026 starts with this post!Gate 2025 Year-End Gala Square TOP50 List Announced!
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Details: https://www.gate.com/announcements/article/48693
The days of crypto content creators are indeed tough. Not only are views on YouTube's crypto videos plummeting, but even the Crypto Twitter circle on X platform is experiencing unprecedented apathy.
The data is in front of us—statistics released on January 12th show that the viewership of YouTube crypto-related content has dropped to its lowest point since January 2021. This timing is quite ironic—just as the entire industry is hoping for a bull market rebound, content traffic hits rock bottom. Even more heartbreaking is that early 2025 saw record content creation with 1160, creating a strange contrast with the declining viewership trend.
What does this mean? The content teams that once made a name for themselves by talking about coins are now losing their former appeal. The shift in market sentiment speaks louder than any data.