In the past three months, the viewership data for YouTube crypto content has experienced a significant decline, returning to the levels seen in January 2021.

ITC Crypto founder Benjamin Cowen recently published the 30-day moving average viewership data for several top channels, which clearly reflects the current predicament. Moreover, well-known crypto YouTuber Tom Crown also expressed the same sentiment on social media—since October last year, the platform's performance has been continuously declining.

This trend is worth paying attention to. The popularity of crypto content often reflects the overall market sentiment. The drop in views may indicate two issues: first, retail investors' participation is decreasing; second, the market is undergoing a correction phase. For content creators, this period is both a challenge and a test of the true value of their content quality.