2026-01-11 19:00:37

Ever wondered who's actually behind those viral posts from your favorite crypto execs? Meet the ghostwriters—the invisible hands that craft narratives for the industry's biggest names. Take Stephen Mostrom as an example. He's written over 1,000 posts, generating more than 10 million impressions cumulatively. But here's the twist: most of his work doesn't bear his name. Instead, it's signed by CEOs and executives who become overnight thought leaders on social platforms. This practice reveals something darker about the Web3 space. The polished LinkedIn threads, the "insightful" market takes, the inspirational leadership posts—many are outsourced content factories. It's a reminder that in the age of personal branding, authenticity often takes a backseat to perception management. The faces we follow might just be masks worn by professional writers working behind the curtain.

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ser_ngmi

· 3h ago

This time I really can't hold back anymore, it turns out those "deep thinkers" are all written by ghostwriters... --- 1000 posts, 10 million views, and they are all signed with someone else's name. This operation is truly outrageous. --- So those "big influencers" I follow are just a facade? --- Web3 is like this; behind all the fancy rhetoric, it's just assembly line production. --- Haha, this is called personal branding. Personal brand? More like personal fraud. --- No wonder they seem so professional; it turns out it's really professional writers managing the content. --- I knew why every CEO is so eloquent—turns out they’re all hired guns. --- Wake up, most internet celebrities are virtual personas; there's nothing surprising about it. --- That's a cognitive bias. The "thinkers" on the other side of the screen might not even know how to write.

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Hash_Bandit

· 3h ago

nah this hits different... been in crypto since the asic wars and watched this exact playbook unfold. ghostwriting isn't new but seeing it industrialized like a mining operation? that's the hashrate of deception right there. 10M impressions on borrowed credibility... the network security of trust just got difficulty adjusted downward fr

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BankruptcyArtist

· 4h ago

Isn't this something we already knew long ago? Why even say it? --- So all the big shots I follow are actually using ghostwriters. Kinda ironic. --- Ghostwriters make a killing, while true thought leaders are just a virtual persona. --- 10 million impressions sounds impressive, but it's still just a trick. --- A typical personal branding scam; those who believe it deserve to be exploited. --- No wonder those posts all look similar; turns out they all come from the same factory. --- Real creators stay behind the scenes, while puppets take the stage. That's how Web3 is. --- Authenticity? It's been dead in this circle for a long time.

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LeekCutter

· 4h ago

Wow, so this is the truth... The big shots I follow didn't actually write this themselves?

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rugdoc.eth

· 4h ago

Wow, so all these big shots are using ghostwriters, no wonder their writing is so neat... This is outrageous, just like watching a Hong Kong drama, they're all stand-ins. The "thought leaders" of Web3, uh, just like that. Ghostwriters have written over a thousand posts and no one knows, now that's the real invisible billionaire. Another "authentic persona" shattered moment, luckily I saw through it long ago. Feels like the entire LN needs to be reevaluated, can't tell what's real and what's not.

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