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Gate Square New & Returning Creator Rewards are ongoing!
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NetEase Loses Gaming Giant: EVP Ding's 23-Year Journey Comes to a Close
NetEase Inc. (NTES, 9999.HK) just dropped a significant announcement—Yingfeng Ding, the Executive Vice President who has steered the company’s Interactive Entertainment Group for over two decades, will be stepping down. After more than 23 years building the gaming empire, Ding’s last day at the helm will be December 31, 2025.
The End of an Era
Few leaders have the kind of tenure Ding brought to the table. His work as EVP and head of Interactive Entertainment Group positioned NetEase’s online games division as a market powerhouse. The dude wasn’t just managing—he was shaping strategy, driving expansion, and establishing the company’s dominance in a brutally competitive space.
What’s Next?
Here’s the interesting part: Ding won’t be completely gone. He’s sticking around as a consultant in 2026, which suggests his institutional knowledge won’t just vanish overnight. Whether that’s a full clean handoff or a gradual transition remains to be seen.
For NetEase investors and gaming enthusiasts watching the company, this departure marks the end of a defining chapter. How the company handles the succession and maintains momentum in interactive entertainment will be the real story to follow.