If you want to make money, you need to understand this principle first

Rich people's money is easy to earn but hard to fool; poor people's money is easy to fool but hard to earn

Ms. Lin wanted to attend a dinner party and chose to enter a custom clothing store. There was no hustle and bustle; the entrance was softly lit with a faint cedar scent. The clerk handed her a glass with initials engraved on it, and she drank the Qimen black tea she casually mentioned last time.

The price was twice that of the ready-to-wear in the mall. Ms. Lin paid without hesitation. When she picked up the clothes, there was not only a custom dust bag but also a silk-specific washing and bleaching solution, along with a handwritten maintenance card detailing the steps. Three months later, she received a message: "Your gown has reached the maintenance date. You can bring it back to the store for free maintenance," along with a link to schedule the pickup.

Old Yang is a second-hand home appliance dealer. He makes a profit of about eight cents on each sale. If there's a problem, he clearly states it upfront. Whether it's neighbors or outsiders, if there's an issue, he offers free repairs for minor problems. Someone asked him why he doesn't charge the poor people's money—it's easy to fool. If you tell him this refrigerator can be used for another ten years, he'll believe you. If you say this computer is nine-tenths new, he'll accept it. But the money he tricks out of people doesn't feel secure. The money he earns is their hard-earned money, so he makes sure they feel it's worth it. In the eyes of the poor, the cheapest things are the most precious.