Which Thai gold shop should you choose in 2026? An in-depth guide for investors

How to Choose Gold Carefully: Things to Decide Before Entering a Jewelry Shop

Before stepping into any gold shop, the first question to ask yourself is “What is the purpose of my investment?” Because the answer will determine whether you should choose jewelry gold, bullion, or more complex derivative products.

The three main paths for gold buyers:

If you want gold for jewelry - jewelry gold is a suitable choice. The downside is that it has high premiums and the buy-back price may be lower than expected.

For those seeking inflation protection in the medium and long term, gold bars are the traditional option that has been proven throughout history, though they require storage and other costs.

For traders with a vivid imagination, online products such as futures contracts or digital trading platforms may allow quicker decisions. No need to handle physical gold, but the risks are higher accordingly.

Trusted Thai Gold Shops Approved and Supported by Associations

Trust is the foundation of gold investment. Below are gold shops with a long operational history, stability, and membership in the Thai Gold Traders Association.

Hua Seng Heng Gold Shop: Over 7 decades in Thailand

Part of the evolution of Thai gold trading, Hua Seng Heng started with expertise in jewelry gold for over 70 years. The business name is derived from Chinese meaning unity and harmony.

In the digital age, Hua Seng Heng has advanced by launching online bullion trading services, offering 96.5% and 99.99% gold at real-time global market prices. They also act as futures brokers.

The shop’s gold delivery system is transparent and straightforward. Currently, there are 5 branches in Bangkok and surrounding areas, with the main center in Yaowarat.

What to watch out for: Cybersecurity concerns for online trading - only use official channels and be cautious with personal information.

Yaowarat Gold Shop: 350+ branches, convenient nationwide

With half a century of experience in gold trading, Yaowarat Gold Shop has evolved from jewelry sales to gold bar accumulation for investors.

What makes Yaowarat stand out is its extensive branch network across the country—over 350 branches—making it easy for customers to access services regardless of location. All prices are based on standards set by the Thai Gold Traders Association.

What to watch out for: With so many branches, service standards may vary—choose reputable branches or consider online channels for consistency.

Aurora Gold Shop: Expert goldsmith heritage

Aurora originated from skilled goldsmiths with over 40 years of experience. Since launching in 1973, the name “Sui Seng Heng” has gradually changed as the business expanded.

Aurora specializes in jewelry and gemstone excellence, including jewelry gold, diamonds, gemstones, and gold sheets, catering to those who want to collect gold for happiness and auspiciousness.

Currently, there are over 200 branches nationwide, and they recently launched the Aurora Gold app for online trading.

What to watch out for: Prices may be slightly higher due to focus on jewelry—compare prices with other shops first.

Ausiris Gold: The country’s first gold ETF contract

This company pioneered gold ETFs in Thailand, with over 16 years of operation in investment gold services, while still maintaining a passion for selling jewelry.

Starting from an old gold shop in Phetchaburi during King Rama V’s era, it expanded to Bangkok. Ausiris now offers comprehensive services—bullion, jewelry gold, gold savings, and futures contracts—all tradable 24/7 via website and app.

What to watch out for: Futures and ETFs carry higher risks—beginners should study thoroughly before trading.

Maethongsuk Goldsmith: The real online gold savings pioneer

Founded in 1952 and registered first in 1964, Maethongsuk has over 60 years of experience. MTS Gold (Maethongsuk) fully embraced the digital era.

The MTS Gold platform offers 24-hour trading of bullion, gold bars, and derivatives like TFEX, with real-time trading, making it convenient for both long-term savers and short-term traders.

What to watch out for: The possibility of poor decision-making during high market volatility—have a clear investment plan.

TTK Gold Shop: 160 years of Thai gold history

TTK Gold Shop is the oldest gold shop in Thailand—since King Rama V’s era, over 160 years. The colonial-style 7-story building houses a museum of ancient gold artifacts on the second floor, demonstrating expertise.

Currently, it has over 30 branches offering jewelry and bullion trading at standards set by the association. Suitable for both investment and jewelry purchase.

What to watch out for: Fewer branches compared to Yaowarat—consider convenience as a priority.

YLG Bullion: A global exporter entering the domestic market

YLG originated from Yulim Gold Factory, which has been exporting jewelry for over 20 years. In 2003, it rebranded as YLG Bullion International.

The company is familiar with selling 99.99% and 96.5% pure gold bars to shops nationwide, and offers investment in bullion, jewelry, and derivatives via YLG Bullion Trading platform.

What to watch out for: Limited branches—mainly use online channels.

Thongbai Yao Ratch Gold Shop: Over 100 years on a narrow street

Thongbai Yao Ratch is a core part of Yaowarat, providing gold jewelry, diamonds, and gemstones for over 100 years. Recently became a member of the association. Currently, there are 5 branches in Bangkok.

What to watch out for: Focuses only on jewelry gold—if you want pure investment gold, consider other shops.

Jin Hwa Heng Gold Shop: Modern design with laser engraving

Founded in 1980 in Yaowarat, Jin Hwa Heng emphasizes high-quality jewelry gold. Recently, they use laser technology for sharp, durable engravings, available at physical stores and online.

What to watch out for: Branches are only in Bangkok.

Thananakit Gold Shop: Business focused on jewelry

Started as a manufacturing factory, then became a retail shop. Over 40 years of service, specializing in jewelry gold and gemstones, offering gold deposit and pawn services, and custom jewelry.

What to watch out for: No official investment products—suitable for those seeking jewelry only.

6 Things to Check from Day One

1. The shop must be trustworthy

Choose shops with a long history, proper management, and membership in the Thai Gold Traders Association.

2. Type of gold

Specify clearly whether you want jewelry gold or bullion, and whether 96.5% or 99.99%.

3. Weighing verification

Conduct in a transparent manner in front of both parties—an international standard.

4. Price, premium, and block fee

Check actual prices and all costs before deciding. These are displayed daily at the shop.

5. Buy-back conditions and warranty

Warranty certificates are crucial for resale, so keep them well.

6. Selling to the same shop

This reduces risk and ensures better prices.

Summary

Whether you are a novice or experienced investor, choosing a reputable and trustworthy gold shop is the most important first step. In 2026, many options are available for gold investment—from traditional bullion to modern online products. With careful research and selecting the right shop, gold investment can be a good option for the future.