#成长值抽奖赢金条和精美周边

Exquisite merchandise is the realization of emotional value

Many veteran players complain: what’s the use of merchandise? But if you have participated in multiple platforms, you will find that not many actually put effort into making good merchandise.

Gate’s merchandise lottery essentially materializes the “platform companionship” feeling. Gold bars address material incentives, while merchandise fosters emotional connection. When you receive a physical item, you realize: you are not just an anonymous address, but a user remembered by the platform. This experience, in turn, enhances your loyalty to the platform. From a user operation perspective, this is a very mature step. For individuals, the participation cost is extremely low, yet it can yield additional emotional benefits and social conversation topics.

In a highly emotion-driven crypto market, this seemingly “worthless” design often proves to be more durable.