A leading exchange acted swiftly this time—the employee who leaked insider meme information early has already been identified and suspended.

What’s even more explosive is that they directly awarded $100,000 to the first 5 individuals who effectively reported through official channels, with each receiving $20,000. Note: making noise on social media doesn’t count; you have to go through their formal internal reporting process.

I have to say, their crisis management was perfectly executed—a textbook case of damage control.

Anyone in the space knows that the core value of alpha is information asymmetry. But this time, the price of that information gap was made explicit—$100,000 for a lesson, and a warning to any potential insiders. For the platform, that’s actually not expensive.

At the end of the day, big platforms have always been willing to invest in PR. After all, if their reputation collapses, the loss would be much greater than this.