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People keep saying crypto has a marketing problem. Really? Let me show you what actually happens when this industry "rebrands" everything.
Gambling becomes "prediction markets" overnight. Gambling addicts? No no, they're "trench warriors" now. Wire fraud involving tokens gets the fancy label of "dev work." Some dude trading shitcoins all day calls himself a "liquid fund manager."
The classics never get old either. A dollar is now a "stablecoin" (because saying dollar is too boring). Your keypair? That's basically a "neo-bank" according to some pitch decks. Criminals operating pump and dump schemes? They're "KOLs" leading communities. And my personal favorite - blog posts magically transform into "research papers" the moment they mention tokenomics.
So yeah, crypto doesn't have a marketing problem. It has a reality distortion field that would make certain tech CEOs jealous. We've gotten so good at renaming things that we've convinced ourselves the rebranded version is fundamentally different from what it actually is.