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LIST | Here are the 9 Startups Selected for the Safaricom Spark Accelerator Program Inaugural Cohort
Kenyan leading telco, Safaricom, has revealed 9 startups for the first cohort of its Spark Accelerator Program.
Earlier this year [2024], Safaricom, alongside MPESA Africa and Sumitomo Corporation, launched the three-month accelerator program designed to offer a comprehensive mix of training, mentorship, funding, and go-to-market support.
According to a local report, the startups have been chosen for their commercial viability and scaling ability.
“By supporting and investing in these tech-enabled startups, we aim to drive significant societal change and economic growth,” said Peter Ndegwa, CEO, Safaricom.
Below are the nine Startups selected across multiple sectors:
Embedded Finance
SME Productivity
Content
Future Fintech

Safaricom, which has ambitions to create an app ecosystem around its M-PESA platform, says enrolled startups stand to gain from the program by receiving access to technical support for the creation of mini-apps integrated into Safaricom’s M-PESA Super App.
This opportunity empowers them to connect with a user base exceeding four million customers utilizing the app.
This support extends beyond the initial three-month program, allowing participating startups to leverage the expansive network of over 60 million customers and 5 million businesses across M-PESA’s eight markets.
The accelerator program will conclude with an investor demo day, providing startups with the opportunity to pitch for investments from Safaricom and collaborating venture capital firms.